Global LGBTQ Tourism Study: What is important for LGBTQ travelers?

Global LGBTQ Tourism Study: What is important for LGBTQ travelers?

LGTBQ Study by CMI

Over 200 global study partners interviewed 40,460 respondents in 151 countries and 18.743 participants in the United States under the leadership of Community Marketing & Insights (CMI) in San Francisco.

Thomas Roth, principal of CMI shared some of the findings with eTurboNews. These findings are comprehensive and eyeopening on a number of levels.

Participants in the survey allowed participants to self-identify with a wider and more inclusive spectrum of identities within the LGBTQ community.

Among those surveyed were Gay & Bisexual Men 46%, Lesbian and Bisexual Women 46%, Gender – Exansive 8%. 33% were Millenials, 33% Generation X, and 33% were Baby Boomers.

Here are some of the concerns addressed by those responding


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  • I fear there will be a roll back of recent LGBTQ equality gains in the coming year.
    76% agree, 16%neutral, 8% disagree.
  • Corporations that support LGBTQ equality are more important than ever
    85% agree, 13% neutral, 2% disagree

The report explains:

  • Companies that support LGBTQ equality will get more of my business this year
    76% agree, 22% neutral, 2% disagree

Click here to read a lot more on this eye-opening report on gaytourism.travel