Gov. Rick Scott Launches Two Assistance Programs TO ASSIST Tourism Following Hurricane Michael
more than $5 million dollars to aid the Panhandle
TALLAHASSEE, FLORIDA – Governor Rick Scott announced the launch of two VISIT FLORIDA Hurricane Michael assistance programs to assist local tourism businesses in the counties which were contained in the FEMA major disaster declaration on October 11.
The Tourism Recovery Grant Program for Hurricane Hurricane and Michael Michael Recovery Marketing Program can be found to Bay, Calhoun, Franklin, Gadsden, Gulf, Holmes, Jackson, Leon, Liberty, Taylor, Washington and wakulla counties, and are made to assist the certain specific areas to advertise their destinations once hurricane-damaged areas are available to visitors.
Governor Rick Scott said, “As Florida continues to recuperate from Hurricane Michael, we have been working using and non-stop every available resource to greatly help the Panhandle rebuild. I’m pleased with the ongoing work VISIT FLORIDA did to aid Panhandle families and businesses. These scheduled programs provides critical relief and support, and help encourage more people to come to benefit from the Sunshine State.”
The announcement of the Hurricane Michael assistance programs follows a nearly $9 million marketing plan developed and launched by VISIT FLORIDA in late October.
The extensive, multi-phased campaign includes a lot more than $5 million dollars to aid the Panhandle following storm and marketing efforts such as for example digital, social, broadcast and traditional components in both international and domestic markets.
Ken Lawson, CEO and president of VISIT FLORIDA, said, “Tourism is Florida’s number 1 economic VISIT and driver FLORIDA is focused on safeguarding our industry. These programs provides support to the affected counties and enable our destinations showing visitors that Florida is preparing to welcome them back. I would like to thank Governor Scott for his leadership once we work to mitigate the impacts of Hurricane Michael on the tourism industry and continue steadily to allow world understand that Florida continues to be the main global destination.”
CFO Jimmy Patronis said, “The Panhandle has made great progress since Hurricane Michael swept through the region, and several businesses have recovered and reopened. Tourism can be an economic engine for the region, and businesses and residents be determined by the revenue and jobs it creates. This program can help amplify the message that Northwest Florida is open for business, and we have been creating a better, stronger Florida.”
Sen. George Gainer, R-Panama City, said, “Not merely does VISIT FLORIDA play an integral role to advertise sunlight State to visitors all over the world, in addition they lead the charge in safeguarding our tourism industry following natural disasters. VISIT FLORIDA’s Hurricane Michael assistance programs can help protect businesses and their workers in the impacted areas.”
Sen. Bill Montford, D-Tallahassee, said, “As our state’s Panhandle and Big Bend continue steadily to get over Hurricane Michael, it is necessary we keep this region top of mind – both in Florida and nationally. VISIT FLORIDA’s post-storm actions have already been instrumental as families and businesses rebuild.”
Rep. Ramon Alexander, D-Tallahassee, said, “Tourism makes tremendous contributions not merely to District 8, but to the complete state. In the wake of Hurricane Michael, VISIT FLORIDA’s help has enabled Gadsden and Leon County residents to target their efforts on bringing visitors back again to our destination’s businesses.”
Rep. Loranne Ausley, D-Tallahassee, said, “In the aftermath of Hurricane Michael, Leon County has been spending so much time to inform visitors we have been open. VISIT FLORIDA’s marketing assistance and efforts programs will amplify this message, ensuring economic growth and stability for the whole region.”
Rep. Brad Drake, R-DeFuniak Springs, said, “Hurricane Michael is a setback for most businesses in the Central Panhandle. Because of hawaii and VISIT FLORIDA’s quick response, the impact of the storm is still mitigated. VISIT FLORIDA is key to our state, following crises like Hurricane Michael particularly.”
Rep. Jay Trumbull, R-Panama City, said, “Once we continue to get over the devastation due to Hurricane Michael I’m pleased with our families and businesses who’ve tirelessly worked to obtain back on the feet, I’m thankful for groups like Visit Florida who use our communities to strengthen the tourism sector of our economy.”
The Tourism Recovery Grant Program for Hurricane Michael provides financial assistance for tourist development boards and marketing programs through advertising, direct mail, brochure production, web development along with other related projects/programs.
The Hurricane Recovery Marketing Program can be acquired immediately, free, to all or any small, medium and large tourism businesses situated in counties suffering from Hurricane Michael.
through June 30
The program provides complimentary VISIT FLORIDA marketing partnerships, 2019, and includes marketing opportunities such as for example, enhanced web listing on VISITFLORIDA.com, the promotion of Partner-to-Partner specials, and the capability to submit content for exposure on VISIT FLORIDA’s social media marketing channels, media blog and consumer website.
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