Head of tourism bureau 'excited to inform our story'

Head of tourism bureau 'excited to inform our story'

Given the opportunity to promote Stephenville, Julie Smith took the ball and ran with it — and is taking big strides forward.

on April 2

Smith became the manager of the Stephenville Tourism and Visitors Bureau. 

“It’s been lots of fun,” said Smith, noting that she actually is a fourth-generation Erath County product and contains a background in marketing and pr. “I caused the Cross Timbers Fine Arts Council previously. 

“I really like I&rsquo and Stephenville;m excited to inform our story. There’s a whole lot to inform.” 

Smith was raised in Stephenville and is really a Tarleton State University graduate. After surviving in LA, Austin, Dallas, Nashville, Little Minneapolis and Rock, Smith moved to Stephenville eight years back back. 

Smith noted that rodeo is a top attraction for Stephenville long, and live music events are also growing in frequency and popularity here. 


Stephenville’s annual Cowboy Capital of the global world Pro Rodeo is right nearby, Sept. 28-30. In November along with Tarleton State University&rsquo the town can be home to a junior rodeo;s National Intercollegiate Rodeo Association event each spring. 

“What I see for a few of (Stephenville’s) greatest tourist assets are rodeo, and I’m learning we have been a live music destination also,” Smith said. “We have been working on obtaining a Texas Music Friendly certification through the music office of hawaii of Texas governor. It’s a fresh initiative. 

“Also, we were contained in the national registry of historical places recently. It’s exciting for Stephenville to be contained in the registry because we’ve a lovely downtown square, and it’s an excellent shopping and dining destination.” 



four Texas cities &mdash

Only; San Antonio, Austin, Fort and denton Worth — have earned the Music Friendly certification through the state’s Texas Music Office. 

“It’s a fresh initiative. We have been hoping that Stephenville may be the first small town to be Texas Music Friendly certified,” Smith said. 

She said Stephenville won’t &ldquo be;music friendly” in name only. 

“It’ll here drive the music industry,” Smith said. “The Clyde H. Wells Fine Arts Center at Tarleton has been around place for 38 years, and they’ve been through a multi-million-dollar renovation just. The Arts Council was formed (in 1980) to aid that.

“Then there’s the Larry Joe Taylor Music Festival (fall and spring events, attracting a large number of guests), that is over 30 yrs . old. We’ve Birdsong Amphitheater (dedicated in 2001) at the town Park. 

“We’ve had live music concerts in Stephenville for over 17 years. In January twisted J Live opened. It’s a 2,000-person indoor venue. This (pending) music certification provides real validation to the live music destination that’s Stephenville.” 

Smith said an economic impact study is in the ongoing works, “to show just what a driver music is for the economy.”