PUBLISHED: 08:28 12 October 2018
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Pub landlords, beer writers and tourism bosses from eight cities over the UK shared their knowledge on beer tourism throughout a forum in Norwich.
The event, held at the Georgian Townhouse, on Unthank Road, was area of the inaugural forum of British Beer Cities, a network of pubs over the national country hosting and promoting city-wide beer festivals.
Frances Brace, who spent some time working in the pub, beer and beer supply chain industries for a lot more than 20 years, said the purpose of the network would be to bring economic activity back again to town and city centres, with the pub as a “social hub”.
“Regenerating towns and city centres is vital currently absolutely,” she said. “People’s lifestyles have changed. They don’t head to in to the populous city centres.”
She &ldquo said that folks; need to speak to each other&rdquo still;.
“There’s something special concerning the pub, where people can feel safe with colleagues, with family. This is a neutral space, conducive to conversation.”
The forum explored both how exactly to promote beer tourism and establish Britain as a &ldquo domestically;beer destination”.
“Real ale, cask ale, is exclusive to Britain virtually,” Ms Brace said. “Here in Norfolk particularly, the barley is grown inside our region and malted inside our region.”
The seven other beer cities are Sheffield, Stockport, Gloucester and cheltenham, Brighton, York, Birmingham and oxford. Representatives gave presentations describing their experiences.
Speakers included Pete Brown, broadcaster and author specialising in drink and food, who gave a synopsis of the existing state of the marketplace.
Roger Protz, campaigner and journalist, spoke about his travels to other cities well-known for beer, such as for example Munich in Germany, and spoke of how pubs in Britain could do more to check out in the footsteps of these European counterparts.
Norwich became the initial City of Ale in 2011. You can find seven ale trails through the entire populous city.
Ms Brace said: “When people do the ale trails, they find out more pubs, little gems they might can see never.”
Other speakers at the forum were David Wilson, public affairs director at the British Pub and Beer Association, and Andrew Daines, director of VisitFlanders, the state destination marketing agency for Brussels and Flanders, who spoke about using beer as an integral driver for tourism.