HMSHost kiosk ordering service raises transaction values by +20% in more than 50 travel restaurants
USA. HMSHost has reported the installation of more than 50 self-order kiosks in the quick service restaurants it operates in airports and highway travel plazas across North America. The company said that the kiosks have already demonstrated a typical increase in average transaction value of around +20%.
The food & beverage service provider has partnered on the kiosks with QikServe, the Edinburgh-founded company behind the enterprise platform for guest self-service in hospitality of the same name.
The platform seamlessly integrates with HMSHost’s point-of-sale system, allowing guests to browse the menu and make selections, order, and pay via an intuitive digital interface. The ordering process also includes a range of cross-selling and up-selling options for guests to add to their meals.
HMSHost outlined other benefits including combatting long queues – particularly during the times of high customer volumes that are common in travel venues – and more flexible levels of interaction when customers place orders.
HMSHost Vice President of Innovation James Schmitz said: “We are confident that technology solutions like kiosk ordering are transforming the food industry. By introducing these innovations in travel venues, HMSHost is exposing people from all over the world to the technology-driven future of dining out.”
Of his company’s partnership with HMSHost, QikServe Founder and CEO Daniel Rogers said: “I am delighted that we are delivering value for HMSHost while also bringing convenience to the traveller experience. This is a fantastic demonstration of how our integrated platform provides the flexibility to deliver a wide range of digital self-service experiences across the hospitality industry.”
HMSHost expects that kiosks featuring the QikServe technology will be deployed in approximately 100 locations by the end of 2019.
NOTE: The Moodie Davitt Report is the only international business intelligence service and industry media to cover all airport consumer services, revenue generating and otherwise.
We embrace all airport non-aeronautical revenues, including duty free and speciality retail, food & beverage, property, passenger lounges, car parking, hotels, hospital and other medical facilities, the Internet, advertising and related revenue streams.
Please send relevant material, including images, to Martin Moodie at [email protected] for instant, quality global coverage.
NOTE (2): The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.
Please send all news of food & beverage outlet openings, together with images, menus, video etc to [email protected] to ensure unrivalled global exposure. The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB took place on 20-21 June in Helsinki.