HONG Kong Tourism Board (HKTB) – Southeast Asia, a government-subvented body tasked to promote Hong Kong as a travel destination worldwide and to enhance visitors’ experience when they arrive, has recently awarded a three-year contract to Perceptions, Inc. as its Public Relations counsel in the Philippines.
Hong Kong is recognized as a prime destination for the Philippines, exhibiting a healthy growth over the years. Filipinos traveling to Hong Kong is on a steady rise with arrival numbers recording an 18.4% increase from January-April 2016 to the same period in 2017. Capitalizing on its world-class theme parks, iconic attractions, and cutting-edge trends, Hong Kong continues to capture the hearts of the Filipinos through their love for adventure, food, and wanderlust—elements that can all be found in Asia’s World City.
Perceptions will support HKTB’s PR and marketing initiatives and on-ground events, as well as provide creative campaign conceptualization, strategy development, and content creation among others. This collaboration aims to bring HKTB closer to the media and hone effective partnerships that will tell the vibrant stories of Hong Kong.
“We are continuously exploring new ways in delivering ‘Best of All it’s in Hong Kong’ to the Philippines, the country being one of our key markets in Southeast Asia. Together with Perceptions’ experience in the travel and tourism space, we close in on bringing a different side of Hong Kong to families and friends to discover Hong Kong like a local, and in search for an all-in-one adventure—a Hong Kong brimming with breathtaking intensity, variety, and trendiness,” said Simon Wong, Regional Director, Hong Kong Tourism Board.
“Hong Kong is alive and ceaselessly changing, with style and diversity as its constants. As media continue to advance and evolve, fresh strategic content is key. We need to find stories that will resonate strongly to a good share of the HKTB audience, creatively narrate and bring the destination as top-of-mind with the brand’s global campaign ‘Best of All, it’s in Hong Kong’ as our backbone,” said Noel Rene Nieva, Chief Executive Officer, Perceptions, Inc.
The “Best of All, It’s in Hong Kong” brand campaign recently launched in the Philippines features the city’s unique taste in art, cuisine, fashion, outdoor and kid-friendly experiences that caters to both families and trend hunters. The campaign encourages Filipinos to discover Hong Kong like a local and have an authentic experience in an all-familiar place that is ever-changing with surprise in every corner. (PR)