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How Ottawa Tourism really wants to preserve Parliament Hill's 'money shot'

When people to Parliament Hill search for that Instagrammable “money shot” on the next a decade, Ottawa Tourism really wants to it&nbsp make certain they get;— even though Centre Block and the Peace Tower are shrouded in scaffolding.

The tourism marketing agency is calling for an artistic trompe l’oeil which will at the very least give tourists the impression that the capital’s No. 1 attraction there’s still, even though it’s under wraps as a result of extensive revitalization project that’s going to begin.

“We must make certain we’re taking care of this money shot that everybody wants if they arrived at Ottawa,” said Michael Crockatt, Ottawa Tourism’s president and CEO.

The agency is in frequent talks with the federal department in charge of the Parliament Hill project, Public Services and Procurement Canada (PSPC).

Crockatt said PSPC understands the significance of the Hill to local businesses, and also conducted a test run with the material used to shroud the Canada Post building on Sparks Street during recent renovations.

A full-size scrim imprinted with the U.S. Supreme Court building’s facade covers scaffolding during renovation just work at the Supreme Court in Washington, D.C., in 2013. Could an identical trompe l’oeil cover Centre Block and the Peace Tower during upcoming renovations there? (Chuck Myers/MCT via Getty Images)

Avoiding disappointment

Still, PSPC have not made your final decision about how exactly it shall beautify the Centre Block scaffolding, and the big clock is ticking.

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“Everything you actually want to avoid, with regards to customer experience, is disappointment,” said John Swettenham, director of media and marketing for the Canadian Museum of Nature.

Parliament Hill can be an integral section of Ottawa’s brand, and a visitor’s negative experience can trickle right down to other attractions such as for example museums, Swettenham said.

He points to other cities including Paris that have covered landmarks during construction in order that they remain photo-worthy.

“Should they see a trompe l’oeil, they’ve seen their icon. All of those other populous city will need care of the knowledge for them,” Swettenham said.

The interim House of Commons Chamber in seen throughout a media tour of the renovated West Block on Parliament Hill in Ottawa on Friday, June 15, 2018. (Justin Tang/Canadian Press)

day to relocate


For the next, at least, it ought to be business as usual on Parliament Hill.

day and the annual light show&nbsp

Events such as for example Canada;are likely to continue through the summertime of 2019, Thursday ottawa Tourism told its members during a meeting.

After that, day party will probably have to proceed to another location the Canada.

january and become replaced by two new attractions

Tours of Centre Block will undoubtedly be suspended by the end of.

Tourists will be in a position to book tickets online to see the temporary House of Commons in West Block, along with the Senate chamber in the renovated Ottawa Conference Centre recently.