Trip Consideration provides additional optimization to your targeting specifications, allowing you to catch potential customers as they make travel decisions.
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go.
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With Trip Consideration, Facebook is giving travel advertisers the opportunity to help consumers answer that question.
Trip Consideration is a new pixel-enabled conversion event that allows travel advertisers to match people from Facebook’s database who have expressed interest in traveling.
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Read also “Facebook’s new tool allows travel brands to shape vacationers’ plans from the start” at AdWeek