Image of the Day – #TravelWithElizabethArden
Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
This delightful and vibrant image comes to us from Elizabeth Arden, which has chosen to blend beauty with travel and fashion in a new 360° customer engagement Asia regional campaign [full story appears soon on our home page].
The campaign, which runs to the end of August, targets travelling beauty shoppers, attracting them from online to offline, as well as from offline to online, holistically linking the shopping journey.
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Elizabeth Arden has collaborated with Korean fashion illustrator Sokidahee and Chinese lifestyle influencer Becky Li (known as the ‘WeChat Goddess’ as outlined in this exclusive interview by The Moodie Davitt Report’s information business partner Jing Daily) to create exclusive destination themed illustrations, featuring the fashionable Beauty Shopper in various key city destinations: South Korea, Japan, Singapore, Malaysia, Thailand, Hong Kong, Taipei, Shanghai, Beijing and Hainan.
Lovely, aren’t they?