IMEX Group launches “Talking Point” technique, adds extra focus and advantage to education and content


IMEX Team launches “ Talking Point” technique, adds extra focus and advantage to education and content (Forimmediaterelease. net) The IMEX Group is taking a new method of its education and content techniques from 2017 by introducing a “ talking point. ”

The single, headline theme enables the company to plan and react more dynamically to rising developments and issues within the international conferences, events and incentive travel sector.

The new IMEX Speaking Point is also a tangible representation of the company’ s new objective: “ To unite and enhance the meetings industry – carrying out everything we can to educate, innovate plus help our clients make effective connections with the right people. ”

The 2017 IMEX Talking Point is ‘ Purposeful Meetings: How to plan with much deeper meaning, innovation and insight within mind’. It will feature explicitly via a range of new initiatives and implicitly within the programs for both IMEX in Frankfurt and IMEX The united states 2017.

Carina Käfig, CEO of the IMEX Group points out the thinking behind the new shift: “ We’ re committed to constantly adding to the value of the learning and network opportunities we provide through our industry events. That means we have to keep ahead of business trends and keep talking to all our own visitors and exhibitors to discover their particular problems and needs and determine how we can help solve them.

“ Having an annual speaking point allows us to listen and react quicker and with more intention to the people needs. Our chief focus is definitely going to be on bringing purchasers and sellers together, face to face, within the most efficient and enjoyable way possible. However the IMEX Talking Points will put in more immediacy, stronger direction and also a clearer distinction between each display year to year.

“ Nevertheless, each annual talking point won’ t dominate education content or even industry debate. We’ ll carry on and deliver education and training below our 10 tracks as we have finished many years now. ”

IMEX Talking Point 2017 : Purposeful Meetings

The particular IMEX team consulted widely along with partners and researched industry tendencies extensively before identifying and selecting “ Purposeful Meetings” with the strapline ‘ How to plan with much deeper meaning, innovation and insight within mind’ as the talking point just for 2017.

“ Purposeful Meetings” reflects an imperative which usually meetings planners and event online marketers are already being asked to address. Käfig sums it up as: “ There exists a shift towards the intentional planning plus creation of ‘ memorable moments’ not meetings, and ‘ experiences’ not events. ‘ Purposeful Meetings’ are engaging, inspiring and pleasant with long-lasting positive outcomes. They may be successful and satisfying because they’ ve been planned with particular outcomes and behaviors in mind, plus they achieve these outcomes and actions by taking into account five key elements: Behavior Science, Meeting Design, Health& Well-being, CSR Legacy and, of course , Technologies. ”

She clarifies: “ Being a ‘ purposeful’ advisor (or a purposeful company or even brand, for that matter) requires an alter in thinking, a fresh approach in addition new skills and knowledge. This really is part of a bigger trend towards conference planners and event marketers getting much more strategic. ”

New research and training accreditations

To back up the commitment to “ Purposeful Conferences, ” the IMEX Group has formed two partnerships with top industry specialists. IMEX is joining up with PSAV, a leading global occasion technology services company, to support a significant piece of research and industry white-colored paper. Dr Amanda Cecil associated with Indiana University and Janet Sperstad of Madison College, USA, can release their first findings from IMEX in Frankfurt in May whenever Sperstad will present a keynote in front of further developments planned for IMEX America.

The IMEX Group has also entered into a three-year agreement with EventCanvas. org Base which allows IMEX to offer Event Style Certification at both of its displays as part of its pre-show education applications on Monday. The certification coaching will be offered free of charge to around twenty English and 20 German organizers.

There is much more in regards to the Purposeful Meetings Talking Point right here and hand-picked resources that assistance Purposeful Meetings here.


IMEX within Frankfurt takes place at Messe Frankfurt from May 16-18, 2017.

MEDIA CONTACTS: Emma Keep, emma. [email protected] com ; Chris Lewis, bob. [email protected] com

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