A tourism campaign aimed at boosting the number of American visitors to Glasgow has been launched in New York.
Glasgow Life is publicising Delta Airlines’ new route from New York-JFK on a giant digital billboard in Times Square.
The high-definition screen, which spans nearly 30ft by 60ft, is located at 1500 Broadway on the corner of West 43rd Street.
It features an image of Glasgow’s Gallery of Modern Art and a canopy of lights that illuminates Royal Exchange Square with the strapline “Glasgow glows, day and night”.
The 15-second advertisement will be shown up to 60 times every day between 6am and 2am until May.
The campaign follows the launch of Glasgow’s tourism and visitor plan, which hopes to build on the city’s profile as a successful tourist destination.
Tourism chiefs aim to increase overnight visits to the city from two to three million people and position Glasgow as the “gateway to Scotland“.
They say this could bring an economic boost of £771 million and an additional 6,600 jobs over the next seven years.
The US is Glasgow’s leading international tourist market, with American visitors making 115,000 trips and spending more than £36 million in the city every year.
Susan Deighan, director of city marketing and external relations at Glasgow Life, said: “If we are to achieve our ambitious target of increasing overnight tourist numbers to three million by 2023, then it’s vitally important that we continue to tell Glasgow’s story in our key international markets.
“New York’s iconic Times Square is regarded as the world’s most prominent advertising location and a global tourist hotspot which attracts hundreds of thousands of visitors every day, so there’s no better place to promote Glasgow.”
VisitScotland chief executive Malcolm Roughead said: “It’s exciting to see a stunning image of Glasgow lighting up New York, something we hope will inspire more visitors to come and experience everything that Scotland’s biggest city has to offer.”
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