What role will indirect traffic play in airlines’ thinking when planning new routes? The new special white paper looks at the data behind how indirect moves influence new routes, and uncovers what airports need to consider whenever discussing opportunities with airlines.
Indirect routes in many cases are regarded as a pathway to prosperous new routes – but do you know the facts behind the theory? Airport Technique & Marketing (ASM) teamed up along with Routes to explore how airlines actually view indirect volumes – plus whether airports need to rethink their own strategy.
The theory is simple – if a critical mass of travellers are flying indirectly from stage A to point B, releasing a direct route will capture a number of this capacity and is likely to result in a success.
Using this explanation we at ASM have assisted numerous airports create new ways, notably Aerostar Airports which all of us assisted in securing routes through San Juan to Scandinavia as well as the UK; some 28, 000 travellers had previously been flying making use of indirect connections through US centre airports to the UK.
But to ensure i was providing the most accurate information to the clients we analysed thousands of brand new routes and indirect flows, as well as the data gave a very clear indicator of what factors have many influenced airlines’ decision making.
To find out more, download the entire report now.