International tourism in Tasmania is booming, and Chinese visitors are driving the growth

International tourism in Tasmania is booming, and Chinese visitors are driving the growth

A boom in outdoor activities and farm-gate visits is fuelling overseas tourism in Tasmania, with the island state experiencing the biggest growth in visitor numbers of any state and territory, according to new figures.

Key points:

  • Tasmania has experienced the biggest growth in international visitor numbers in the country, according to new figures
  • There were 307,000 international visitors to the state in the 12 months to September 2018
  • Visitors spent $547 million in Tasmania last year, up from $484 million the year before

The latest figures from the federal body Tourism Research Australia show 307,000 international visitors came to Tasmania in the 12 months to September last year.

That was up from 267,000 in the previous 12 months — a 15 per cent increase.

Tourist spending also went up 13 per cent from $484 million in the year to September 2017, to $547 million in the year to September 2018.

Federal Tourism Minister Simon Birmingham said Tasmania’s growth had largely been driven by China.

“Part of the lift in Tasmanian tourism can be attributed to [having a] high profile in China, associated with President [Xi Jinping’s] visit to Tasmania over the last couple of years,” he said.

“That just shows how every little thing helps in terms of growing tourism.”

The figures showed outdoor activities were also increasingly popular, with bushwalking and guided excursions both increasing 7 per cent to 1.9 million and 1.4 million respectively.

“More and more Australians are turning to nature for their holidays,” Mr Birmingham said.

“Whether it be kayaking near Cradle Mountain in Tassie, cycling in the Blue Mountains in NSW or bush walking in the Bungle Bungle Range in WA.”

Tasmania’s reputation for high-quality food and wine no doubt also helped its popularity — the survey found dining out was the most popular activity undertaken by international visitors, with 7.8 million of them partaking nationally.

Visits to farm gates were the fastest growing activity — with 413,000 tourists looking for the experience nationally in 2018, up 13 per cent.

Facilities struggling to cater to tourists

On Tasmania’s east coast, Glamorgan Spring Bay Mayor Debbie Wisby said the towns in her municipality, north-east of Hobart, were extremely busy.

“It puts a lot of pressure on facilities such as toilets,” she said.

“I was told the other day there were 30 people lined up at the Orford public toilets.”

Cr Wisby said the State and Federal Governments needed to help regional areas cope financially with the demand.

“Our general rates are for roads, rubbish and footpaths and some toilets, of course, but if we need to build many more toilets then of course we’re going to need the government to assist in funding those,” she said.

“They’re not for our general ratepayers and residents, they’re for visitors.

“If [the governments] get the extra taxes from visitation, then some of those taxes need to come into the councils to help support the infrastructure that needs to be built because as a small council we simply cant afford to do all that work.”


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