Oh, brands. What goofy thing will you think of next?
Far Cry 5 came out on Tuesday. There’s a dog named Boomer in the game and he can be your friend. He happily accepts any and all pats on the head, and he’ll gleefully tear the throat out of enemy cultists with the press of a button.
He’s a good boy, is what I’m saying.
That may be obvious to me, and it may be obvious to you… but it’s not necessarily clear for every single person that picks up Far Cry 5. Thankfully, Ubisoft had the forethought to anticipate “Is Boomer a good boy?” questions and created an official support page to answer them.
Well played, Ubisoft.