Jing Travel: Europe looks to visa process to improve Chinese tourism
Jing Travel, a content partner of The Moodie Davitt Report, argues that liberalising visa policies for Chinese people to Europe would increase tourist revenue.
CHINA/EUROPE. Countries all over the world covet China’s enormous outbound travel market, however when the mobility of these tourists is thwarted, so can be potential earnings too. That’s the idea the European Travel Commission (ETC) is wanting to operate a vehicle home in a fresh report released to the organisation’december s 32 member nations on 4.
Its main target? Complicated visa regulations overly.
Although marketing has helped draw tourists from China into Europe – the &ldquo particularly;China-EU Tourism Year” campaign promoted by the EU in 2o18 – an easy visa initiative could do more to improve access from the biggest and highest-spending travel market in the global world.
The ETC claims that visa reform is “more likely to raise the average growth of Chinese arrivals from +7% to +18% each year between 2018-2023”. It notes three areas for reform, with earning predictions for every. One scenario involving visa-free entry is estimated to yield an impressive potential increase of +71% in Chinese tourism from 2018 to 2023.
The ETC report is supported by Chinese travellers critical of countries with complicated visa regulations. It’s one reason many Chinese tourists take short-haul trips to neighbouring countries, as those destinations have a tendency to offer visa-free entry for Chinese nationals upon arrival.
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Although some countries are simplifying the visa process for Chinese visitors, America isn’t included in this. THE UNITED STATES Customs and Border Protection began vetting visa applicants on social media this year earlier. The visa for the united states is also one of the most expensive visas at $160, but that hasn’t quelled its popularity with Chinese travellers: a lot more than 3.3 million are anticipated in 2018, in line with the National Travel & Tourism Office (NTTO).
Some countries have discovered that reform of these visa regulations has helped to regain Chinese tourists following a dip in visitors. Thailand, which offered Chinese citizens an easily-obtained visa already, began offering temporary visa-free entry following a boat accident on the summer that killed 47 people. Year in February when Thailand ends the visa-free entry before the Chinese Lunar New, it plans to offer e-visa services which should simplify the procedure for Chinese citizens.
As Chinese travellers continue steadily to take more trips — outspending almost all their peers round the global world — destinations that once create restrictive visa processes will probably find methods to make journeys easier for these tourists, and those that don’t will eventually lose out on plenty of travel dollars likely.
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*This article was originally published by the much-respected JING TRAVEL, a Moodie Davitt Report content partner.