Edrington Global Travel Retail has announced changes within its Americas Travel Retail business as it aims to maintain growth in the region and to support a new Global Cruise Development initiative.
Juan Gentile, formerly Senior Vice President for Latin America and Travel Retail will assume leadership of the Americas Travel Retail business in the new role of Managing Director, Americas Travel Retail.
The company said that in his 14 years at Edrington, Gentile has been instrumental in the growth of the business, developing The Macallan to become the leading single malt in Latin America domestic markets.
In 2012 he assumed responsibility for travel retail and was a board member of Edrington WEBB Travel Retail Americas. Gentile played a central role in the 2017 integration of this business within Edrington’s global structure, establishing a fully owned and integrated Global Travel Retail business unit.
Americas Travel Retail will spearhead the development of Edrington’s business in the cruise channel. According to figures from Cruise Lines International Association, global cruise passengers grew by +20.5% in 2017, with North America (including Mexico) representing almost half (49%) of global ocean passengers.
With this channel a major focus, Anette Mourier assumes the new role of Global Cruise Manager, responsible for both the on- and off-premise cruise business. She was formerly Marketing Director with WEBB.
As part of the reorganisation, Lilian Sanchez takes full responsibility for the Edrington portfolio as Head of Marketing for Edrington Americas Travel Retail while Jada Portela has been promoted to Regional Director – Latin America & Caribbean.
Edrington Global Travel Retail Managing Director Igor Boyadjian: “The Americas region in travel retail is full of opportunity, with major investments in airport infrastructure and improved retail facilities as well as a dynamic and rapidly growing cruise business.
By allowing Juan to focus all his experience and expertise on leading our travel retail business and bringing in Anette to develop and execute a tailored strategy for the cruise line business, I’m confident we are in a strong position to grow our brands and strengthen our premiumisation agenda in the region.”
Juan Gentile said: “I’m extremely passionate about travel retail and believe that an even stronger focus on this channel in the Americas is a crucial step.
Edrington has laid out a very bold vision to take leadership of the super-premium spirits category in the Americas, and travel retail has a major role to play in delivering on this vision by driving brand equity and consumer recruitment at iconic, high-profile locations across the region. I’m delighted to wish Jada, Anette and Lilian well in their new roles.“