The Kenya Tourism Board has appointed the New York-based CornerSun Destination Marketing to lead marketing efforts in the North American market. CornerSun’this December stopping in three cities across the East Coast s efforts will start having an American roadshow.
The multi-city roadshow will start in Boston on December 3, moving to Washington, D.C. on the 5th and finishing in NEW YORK on the 7th. The advertising campaign provides 14 suppliers from Kenya to meet up with American travel advisors and tour operators. Cornersun’s 2019 projects shall add a co-op advertising campaign, social media marketing sales and campaigns calls in key markets.
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The USA is becoming Kenya’s top source market for overseas visitors, with 114,507 Americans arriving in 2017. This true number will probably increase with the introduction of new non-stop air service through Kenya Airways from New York JFK to Nairobi, marking the initial direct connect to East Africa.
Kenya in addition has become among the United States’ most visited destinations in Africa. The Kenya Tourism Board hopes for the united states to become preferred long-haul destination in Africa for high yield tourists.
CornerSun Destination Marketing is really a marketing consultancy that focuses on African travel largely. Its clients are the Malawi Department of Tourism, Seychelles Tourism Board, Great Lakes Safaris of Rwanda and Uganda, Visit Norway .