Lastminute.com’s growing pains show change in online travel retail

Lastminute.com’s growing pains show change in online travel retail

Moving from a flight-centric business model to that of a diversified online travel seller is proving to be a tough transition for Lastminute.com Group.



TravelWireNews Chatroom for Readers (join us)

For Lastminute.com the problem is that agency fees for selling flights just aren’t at the same level they were at before. To make up there’s a need to add on ancillary products to improve margins.

“It’s true that bookings are becoming more commoditized and prices more uniform for stand-alone products. What matters is to differentiate and provide a balanced combination of bundled products, services and content,” said Chief Executive Fabio Cannavale.

Lastminute.com has realized that dynamic packages – where customers combine flights, and hotels together – is a much better bet.

Get the full story at Skift

%d bloggers like this: