PR Newswire (paid press release):
NEW YORK, April 18, 2017 /PRNewswire/ — W Hotels Worldwide, part of Marriott International (NASDAQ: MAR), in partnership with Coca-Cola, today unveiled the first W Sound Suite to launch in North America at W Seattle. The private music studio, writer’s room and lounge offers a retreat for musicians and producers to write and record tracks while on the road. Hotel guests are also able to get in on the fun by booking the studio to live out their rockstar dreams.
“As one of the most iconic music capitals in the world, I couldn’t think of a more ideal location for our first W Sound Suite in North America than W Seattle,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The W brand has long been synonymous with music, from the live music programming in our buzzing Living Rooms to musicians choosing to stay with us while on tour. The W Sound Suite provides the perfect professional environment for when inspiration strikes – any time, day or night, complemented by 24 hour room service, of course!”
The W Sound Suite at W Seattle follows the opening of the world’s first W Sound Suite at W Bali – Seminyak last year, with additional W Sound Suites set to debut at W Hollywood and W Barcelona in the coming months. W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He worked with W Seattle to optimize the Sound Suite’s layout and select equipment for professional use and sound quality.
“Musicians are constantly on the road, where it’s difficult to find an accessible, professional-quality space to record,” said DJ White Shadow. “In Seattle, a city known worldwide for its music scene, W Hotels has brought recording space to the artist, allowing them to create whenever inspiration strikes.”
Under DJ White Shadow’s direction, the W Sound Suite at W Seattle has been outfitted to professional specifications in a stylish, comfortable and sound-proof space, offering the latest in studio technology. In anticipation of the launch, W Hotels and Coca-Cola partnered with industry leader, Native Instruments, to outfit the Sound Suite with the latest generation of the world’s leading production suite (Komplete 11), a state-of-the-art control keyboard (Komplete Kontrol S-Series), the cutting edge groove production system used by hip-hop producers around the globe (Maschine) and an all-in-one DJ system (Traktor Kontrol S8). W Hotels also worked with world-renowned audio company, Shure, to provide new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA®181 microphone for the ultimate recording experience.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the Sound Suite concept to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including Coca-Cola red accents and a mural by Ames Brothers with subtle Coca-Cola references. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon.
“Partnering with W Hotels on Sound Suites is an exciting way for both brands to enable musicians to pursue their inspiration over an ice-cold Coca-Cola,” said Joe Belliotti, Head of Global Music Marketing, Coca-Cola North America. “We’re excited to bring this innovative project to the U.S. with W Seattle!”
In tandem with the debut of the latest W Sound Suite, W Seattle will offer an exclusive “Rider Menu” for Sound Suite guests, celebrating everyone’s inner rock star and indulgences. Inspired by the iconic ‘rider’ every musician provides before a performance, this menu includes:
“From Jimi Hendrix and Nirvana, to Modest Mouse and Macklemore, Seattle has been a music mecca for decades,” said Richard Hill, General Manager, W Seattle. “We are excited to present local and visiting artists alike with a space to write, record and relax in the heart of downtown, steps away from legendary concert halls like Benaroya Hall and the Triple Door, where world-renowned artists perform and inspire.”
For the latest sounds to come out of W Sound Suites or to book your session, visit www.wseattle.com/WSOUNDSUITE. Join the conversation with @WSeattle and #WMUSIC.
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
About W Seattle
Where urban energy meets nature, W Seattle is a high-rise retreat in downtown Seattle with views of the cityscape and Puget Sound. Naturally connected to the city’s burgeoning business empires of tech, music, design and more, the recently renovated hotel mirrors the duality of this cosmopolitan center. The award-winning, 26-floor W Seattle offers 424 deluxe guestrooms, including 43 Studio Suites, 8 Wow Suites and 1 Extreme WOW Suite as well as state of the art meeting spaces. Offering live music and FUEL programming, innovative cocktails in the Living Room Bar and chef-inspired, trendsetting dining options at TRACE, W Seattle offers an electric and unmistakable experience for all of its guests. For more information, visit wseattle.com and traceseattle.com.
SOURCE W Hotels Worldwide
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