Luxury Travel Group broadens Horizons with Humboldt rebrand
The Bespoke Travel Group, the business behind luxury travel brands Bespoke Brazil and Bespoke Latin America, have rebranded beneath the name Humboldt.
The travel company, which specialises in luxurious tailor-made packages to Latin America, have changed their identity to exemplify the exclusive and adventurous nature of these products, because they expand into other areas of the global world.
“We deliver a distinctive travel experience which blends culture, local luxury&rdquo and knowledge; says Simon Williams, director and founder. “We needed a brandname which better communicates these qualities to discerning travellers seeking to explore new horizons in way they’ll forever remember.”
Since their establishment in 2011, The Bespoke Travel Group has gained a solid reputation and loyal customer base because of their individual five-star packages to Brazil and SOUTH USA.
The name Humboldt was chosen to encompass the seasoned traveller seeking to experience new countries in luxury. Inspiration was extracted from the explorer Alexander von Humboldt who extensively travelled SOUTH USA in the nineteenth century and was among the first to create his discoveries from the modern scientific viewpoint.
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“Alexander von Humboldt was the most influential explorers, geographers and naturalists of his time” continues Simon. “His passion for discovering new lands and cultures fits with this ethos perfectly. The name itself conveys a heritage and quality which fits well alongside the blissful luxury brands our customers enjoy.”
Featuring a copper sextant to represent discovery, the brand new brand identity allows the ongoing company to keep their expansion into the areas of the planet. To build up the brand, the Norfolk-based company employed Full Mix Marketing.
“Simon and his very passionate team needed a brandname which represents the eye and quality their customers experience” says Sarah West, Managing Director of the branding experts. “We created several concepts nonetheless it was unanimous that framed perfectly the exclusivity and knowledge they deliver.”
The rebrand will undoubtedly be officially launched, year yet for the travel brand ready for what’s anticipated to function as busiest. “We’re pumped up about welcoming many repeat travellers back and helping a lot more go through the wonderful landscapes and folks Humboldt himself discovered on his journeys” concludes Simon.