KOCHI: The promotion of Malabar tourism will be the focal theme of the upcoming tenth edition of four-day Kerala travel mart (KTM), which will be inaugurated in Kochi by chief minister Pinarayi Vijayan on September 27
Organised by KTM Society in partnership with Kerala Tourism, the event will offer a spectrum of opportunities to key players in the sector to forge business linkages and spur the growth of entire tourism industry. Experts will participate in four seminars as part of the event.
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Announcing the details of the KTM 2018 at a press conference on Wednesday, Kerala tourism minister Kadakampally Surendran said the opening of Kannur airport this year would give a boost to tourism in the Malabar region in north Kerala.
“With the inauguration of Kannur airport this year, the influx of tourists to Malabar region will increase. The implementation of the Malabar river cruise project, covering nine rivers, has already begun. The government has sanctioned Rs 53.5 crore for this scheme in the first phase,” Surendran said.
“Representatives from 73 countries will be attending the upcoming edition of the KTM. This will be the highest participation from abroad in the history of the KTM,” the minister added. He also noted that 350 international buyers and 890 domestic buyers have confirmed their participation..
Baby Mathew Somatheeram, president KTM, said the tenth edition of the event will have 320 sellers compared to 261 last year. “Around 411 booths will be set up at the venue. There will be a Kerala tour for 50 foreign mediapersons prior to the KTM,” he said..
Public Private Partnership (PPP) being the main highlight of KTM, it offers a platform for stakeholders, including tour operators, hotels, resorts, home stays, houseboats, ayurveda resorts and cultural art centres to have fruitful meetings and interactions with buyers from around the world.