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Rejected offline MICE requests become a business for hotelier: Statistics prove that approximately 70% to 80% of inquiries in the MICE segment take place offline. This means that the MICE sector is still lagging behind digitalization, but MICE access aims to remedy this situation. The business idea, which was already tested in 2015, has now been implemented worldwide.
MICE access – share it
Share it allows hoteliers to forward offline direct requests that you cannot handle. The aim is to forward these requests to other hotels, which can provide free capacities and thus provide the customer with a suitable conference venue. To use this function within MICE access, the hotels only need a free entry on MICE access and a short registration to share it. After the uncomplicated registration, the hotelier can set the offline direct inquiry directly for up to 10 hotels. According to the motto: from hotels for hotels.
A clear advantage for the hotelier is the fair commission sharing. With every successful placement (booking), the hotelier receives a commission. This means that a monetary advantage can also be drawn from the rejected transaction.
Background to the business idea
The aim is not to refer customers and business to competitors, but to offer the customer a previously unknown service. By the readiness to find a solution for the acute inquiry, a still more intensive customer connection between the hotel and the customer is created, in addition the Hotelier underlines its authority within the MICE range opposite the customer.
For more information, contact: MICE access GmbH, Mrs. Ava Stemmann, Südportal 5, 22848 Norderstedt, phone: +49 (0) 40 2093221-10 mail: [email protected]
Read the full article at meetings.travel.
Read the full article: https://www.eturbonews.com/205527/mice-access-share-it-from-an-idea-to-reality-2