Ministry of Tourism honoured at Arab Social Leaders Summit

Ministry of Tourism honoured at Arab Social Leaders Summit

Muscat: Oman’s Ministry of Tourism was recognised because of its exceptional usage of social media through the recently held Arab Social Leaders Summit, organised by the Dubai Press Club.

This is first and largest event in your community, with regards to participation of Arab social media marketing influencers. It really is saw attendance by anyone who has influence and experience as owners and executives of the world’s largest social media companies.



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The award ceremony was inaugurated by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President of the United Arab Emirates, Prime Ruler and Minister of Dubai.

The third edition of the summit of Arab social media leaders premiered at the Dubai World Trade Centre.

The ceremony brought experts together, specialists and influential people in social media marketing from over the Arab world. At the opening ceremony, Sheikh Mohammed honoured 31 distinguished Arab pioneers of social media in 18 categories.

The Ministry of Tourism of Oman was conferred with the Arab SOCIAL MEDIA Pioneers Award in the group of government sector because of its excellence and influence in social media marketing, because the best Arab government institution which committed to social networking to boost the amount of services and achieve client satisfaction.

The award was received by Abdullah bin Salem Al Hajri, Assistant Director General for Administrative Affairs in the ministry. This award is really a total consequence of the continuous efforts of the Ministry of Tourism of this type, since its establishment in 2004.

The ministry has create a particular section for electronic tourism, and launched tourism portal www later.omantourism.gov.om, which gives its services in five languages: Arabic, English, French, Italian and german. It entered into social media marketing also, through Twitter particularly, Facebook, YouTube, Flickr, LinkedIn, Google Instagram and Plus, in both English and Arabic languages, to communicate, interact and introduce the services of the ministry, and promote its partnerships and activities.

Those in attendance said there is a significant transformation in 2017, that was designed for specialization and keeping pace with the technological advancements and trends in the tourism industry to check the primary official tourism portals. It launched a promotional website also, www.experienceoman.om, that includes a massive following in both English and Arabic. On Facebook, it has accounts in six languages.

The Tourism Ministry received Arab SOCIAL MEDIA Pioneers’ In various categories award, to include real value to Arab society. It carried a meaningful message to the social people.

Awards of excellence received in the types of media, sports, youth, government sectors, health, economy, tourism, entrepreneurship, technology, environment, recreation, policy, culture and arts, community service, tolerance and education.

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