More interventions needed to spur the local tourism sector
Kenya’s Safari and beach experience are some of the world’s most spectacular travel experiences. FILE PHOTO | NMG
According to statistics released earlier this year, Kenya’s 2018 tourist arrivals grew by 37.33 percent from the previous year to cross the two million mark for the first time, posting significant growth in earnings to Sh157 billion compared to Sh119 billion earned in 2017.
The statistics also showed that there were over 2,025,206 international tourist arrivals. However, the statistics on domestic tourism pointed to only a paltry nine percent increase.
Domestic tourism in Kenya is a field that the industry players ought to tap into more to increase revenue as it holds huge potential and its importance for economic development cannot be underestimated.
Many Kenyans prefer to travel to international destinations over local destinations while some do not travel at all. This is while keeping in mind that every time we travel and buy outside the country we are inadvertently taking away the economic growth we could be retaining in our country.
I believe that we need to package local tourism better and market it to our own local market to not only sustain the volatile sector but also provide opportunities for locals to explore their country.