Nebraska's new tourism campaign takes 'honest' approach: 'There's nothing to accomplish here'
Nebraska’s new tourism campaign has been met with mixed reactions on social media marketing, because the Cornhusker State’s fiercely self-deprecating campaign highlights the virtues it is mocked for sarcastically.
Released by the Nebraska Tourism Commission on Oct. 17, the searing slogans aim to catch consumers’ attention in a “disruptive” shatter and way perceived notions while remember the initial “marketing challenges” that hawaii faces, the state press release states.
“Lucky for you personally, there’s nothing to here do,” reads one ad having a combined group floating down a river.
“Well-known for our flat, boring landscape,” reads an ad with an image of individuals hiking – and jumping – across tall rocks.
“Day on the dusty plains&rdquo another; captions a billboard of boy hopping by way of a waterfall. Each ad can be associated with the outline of the constant state and a slogan reading, “Honestly, it isn’t for everybody.”
The campaign itself was made by Colorado advertising agency Vladimir Jones, which ran test groups with out-of-state visitors more likely to visit Nebraska, Omaha World-Herald reports.
According to the outlet, the old slogan and campaign touting “Nebraska Nice” became a flop with many.
“It had been vital that you the Nebraska Tourism staff, marketing Commissioners and committee to be true to who we have been and honest in what we have been not. Along each step of just how we were heavily involved with discovering ourselves and what those beyond our borders thought and felt,” Deb Loseke, Nebraska Tourism Commission chair, said in the statement. “So we found that we can not offer something to everyone — but to the ones that we are able to, this campaign speaks with their sense of adventure and discovering what we as Nebraskans are about.”
“To create people listen, you somehow need to hook them,” state tourism director John Ricks told the World-Herald. “We up had to shake people.”
Meanwhile, in the entire hours because the campaign went public, Twitter users both in beyond and Nebraska experienced a lot to say.
“Honestly, it isn’t for me personally. By leading with the negative stereotypes it’s only drawing more focus on them. There is a lot to be pleased with in Nebraska. Self-deprication here feels lazy,” one critic clapped.
“Wasted money,” another agreed.
Others yearned for the return of slogans of days past, while some described the brand new stunt as “awesome.”
“Think it’s great! It really is humor, it bold, it really is attention getting in fact it is honest! We have been an incredible state inside [and] out! We have been aware we have been not hustle and bustle&hellip also; glamour and glitz. We have been simple, We have been who we are… which is good pretty!! #NebraskaProud” one fan said.
Whether or not the controversial new ads spur tourism remains to be determined.