A NEW mobile and online travel application has been developed by a local company that will give travellers information about Fiji’s diverse tropical tourist destinations.
Known as the WOP FIJI travel app, the mobile app was developed by Nadi-based company What’s On Pacifica (WOP) and spearheaded by couple, Dave and Fareena Barnes.
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Mrs Barnes, who is the company’s director of operations, said the app was designed to provide a mobile phone marketing application that benefited both tourists and the local population equally.
“WOP FIJI travel app is a marketing mobile online platform that enriches tourist’s exposure to a larger more diverse set of registered business in and around Fiji,” she said.
“From tour guides such as Urban Nadi Adventures to a young entrepreneur providing a cultural adventure across the nation to large international organisations such as Sofitiel, we are placing in the hands of every tourist coming to Fiji an up to date in-depth catalog of companies at a price that allows them to market themselves directly to the tourist.”
The app, Mrs Barnes said, provided tourists with a platform that was available 365 days a year and 24 hours a day.
The app provides detailed and in-depth up to date information about the diverse tourism venues around Fiji where they can research and make reservations for Fijian activities, restaurants, hotels and tours, and at the same time support registered smaller and medium sized companies with a means of marketing in a cost-effective way.
“We are now living in a world where people are becoming more and more digitally connected, using these mediums to manage their lives. With the WOP FIJI app, we are exposing the international visitor to a more diverse, unique and inspiring Fiji,” Mrs Barnes said.
“WOP FIJI is available 365 days a year 24 hours a day — this is truly Fiji in the palm of your hand.
“Time and energy has been the main investment so far into the app, financially we project managed this so we could bring the app to market, no wages were paid, it has many been a project of passion between my husband and I.”
Mrs Barnes added that the app was placed on Google Play and Apple Store around two months ago to test the full functionality of the live app.
The cost of being placed on the app is $250 per year, equivalent to $4.80 per week, which is the same price for small companies to large organisations, Mrs Barnes added.
“This is the first time we are publishing the application for people to download,” she said.
“The creative talent, and entrepreneurial spirit in this country, is boundless, lets tap into this and really create a diverse multicultural tourism environment where hard word, passion and dedication determines a person’s ability for success, not the financial standing. Together we can work together as a family of businesses.”
The soft launching of the app will be held on Friday.