A new marketing campaign focusing on selling Perth as a holiday destination on Australia’s east coast has been launched by Tourism Minister Paul Papalia.
‘Hotel Perth’ has been developed to showcase the changing face of Perth and reposition the city as a vibrant destination on nature’s doorstep.
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It is a targeted campaign to reignite interest on the east coast and drive increased visitation to Western Australia.
The campaign shows Perth as an affordable place for a holiday by offering hotel deals in three categories – under $200, under $300 and luxury ($300 and over). These are multi-night deals.
The advertisements also feature some of Perth’s natural attractions including Kings Park and Rottnest Island, as well as some of the great new hotels and entertainment precincts that have opened up around the city, including Optus Stadium and Elizabeth Quay.
Hotel Perth is an integrated campaign across television, print, public relations, content, digital, social and electronic direct mail. It starts on Wednesday, February 28 and runs until March 31, 2018.
The television ad and other information about Hotel Perth can be viewed on the Tourism Western Australia website at http://www.tourism.wa.gov.au
Comments attributed to Tourism Minister Paul Papalia:
“Tomorrow, I’m launching this campaign to members of the travel industry in Sydney and I’ll be reinforcing the message that Perth is a quality, affordable and vibrant destination that is close to wineries, stunning beaches and a range of extraordinary natural attractions and experiences.
“Hotel Perth is a great concept which will help us highlight some of the changes that have occurred across our city, including Optus Stadium and the growing bar and restaurant scene.
“As well as Hotel Perth, over the coming months Tourism WA will deliver other interstate marketing initiatives including an AFL tourism campaign, promotion of regional areas such as Broome, the Kimberley, Exmouth and the Coral Coast, and a series of co-operative campaigns.”
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