New Research-Based Initiative Examines How Emerging Factors Which range from Disruptive Technology to Personal Preferences Impact Corporate Travel Planning and Policy
today launched the 2018 Global Business Traveler Report
Turkish Airlines and Skif.
Based on industry interviews and feedback from U.S.-based corporate travel managers and international business travelers, the report examines how factors which range from disruptive new technologies to personal preferences continue steadily to impact the rapidly-evolving world of corporate travel planning and policy.
The report aims showing techniques corporate travel managers and business travelers will get balance within their common purpose and mutual mission regardless of the gaps and differences within their objectives, expectations, realities and priorities.
M. Ilker Aycı, Turkish Airlines Chairman of the Board and the Executive Committee, said the 2018 Global Business Traveler Report was a significant section of their research and development process to continually enhance the quality of the airline’s services.
“We monitor existing and future aviation trends regularly, and consumer demands, to build up and evolve our products,” he said. “The outcomes out of this business traveler research offer an invaluable glimpse in to the important motivations in the organization travel space which will donate to our growth in the years ahead.”
“Changing traveler habits and disruptive technologies are impacting all areas of today’s business travel experience,” said Skift President Carolyn Kremins. “This new report that people conducted with Turkish Airlines provides data-driven insights to greatly help travel suppliers and corporate travel managers evolve their corporate travel offerings because of this new environment.”
Key corporate travel trends for 2018 identified by the Global Business Traveler Report include:
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- Employees are taking control over their business travel: Increasingly self-reliant on mobile technology and personalized tools in planning and managing personal travel, corporate travelers want exactly the same freedom and flexibility because of their professional trips increasingly. Showing no signs of slowing, this macro trend of consumerized business travel is shifting travel management trends and policy irresistibly.
- There is really a new partnership model for managers and travelers: Disruptive new technologies along with other resources are emboldening employees to become more assertive within their travel planning and decisions, including stepping beyond company policy. Instead of seeking to fit this new reality into existing policy norms, travel managers get the chance to architect flexible new frameworks that protect company objectives while providing employees with the freedom they really want.
- The frontiers for technology-supported travel are expanding: Corporate travelers aren’t quite all set full-tech. While embracing automated and digital solutions for basics like checking travel checking and details set for flights and hotels, they want live still, real-time human support for more complex or urgent concerns and needs. As acceptance and usage of improving chatbot, artificial intelligence, along with other next-generation technologies grows, however, greater traveler reliance on tech is foreseeable.
- The sharing economy is heading in to the mainstream: The disruptive power of the “sharing economy” be ignored cannot, as business travelers increasingly embrace the choice transportation and lodging options provided by leading players like Uber, Airbnb and lyft. With major travel and corporations management companies starting to formalize their relationships with one of these operators, CTMs, together with the taxi and rental car industries, will face a variety of new challenges and opportunities.
- A deeper knowledge of loyalty is emerging: Business travelers are rethinking and reassessing why they must be loyal to visit industry suppliers and brands. On the list of ties that bind: a deeper knowledge of their priorities and preferences, and personalized, customized rewards. For brands, it’s a prime possibility to listen to the organization customer and evolve new approaches to strengthen and additional relationships in this important segment.
The 2018 Global Business Traveler Report presented by Turkish Airlines and Skift can be looked at here.
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