Nexion has announced a rebranding that includes a name change to Nexion Travel Group.
The new name, say officials, reflects the Texas-based company’s continued expansion, as well as more clearly positions it as a leading travel industry organization. Along with London, Ontario-based Nexion Canada and an expansion into Mexico currently underway, the combined entity now forms Nexion Travel Group.
“Nexion Travel Group continues to grow, and our new name is a better reflection of our expanding organization which has a broad presence across much of North America,” said Jackie Friedman, CTC, CTIE, president of Nexion. “Reframing our brand identity will help to better tell our story and more effectively serve the organization going forward. At the same time, we are retaining the Nexion name which has come to be associated with exceptional service and quality across the travel industry.”
As part of the rebranding, Nexion Travel Group has also introduced a new logo and brand standards.