Nexion has announced a rebranding which includes a name change to Nexion Travel Group. The brand new name reflects the Irving, Texas-based company’s continued expansion, the ongoing company said. Alongside London, Ontario-based Nexion Canada and an expansion into Mexico currently underway, the combined entity forms Nexion Travel Group.
“Nexion Travel Group is growing, and our new name is really a better reflection of our expanding organization that includes a broad presence across a lot of THE UNITED STATES,” said Jackie Friedman, president of Nexion, in a written statement. “Reframing our brand identity shall help better tell our story and much more effectively serve the business going forward.”
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Nexion Travel Group supplies a selection of programs, tools and resources for member agencies, including:
- Educational events
- Marketing programs
- Booking tools and either GDS
- Back-office support, including invoicing
- Lead generation programs
As area of the rebranding, Nexion Travel Group will undoubtedly be introducing a fresh brand and logo standards.
The organization recently announced a fresh technology platform also. Called myNexion, the new platform replaces the former WebView online portal, in addition to incorporating a genuine amount of other new features and functions. Included in these are a CRM platform that integrates with parent company Travel Leaders Group‘s suite of marketing solutions, including a fresh consumer website, to generate leads tool, and integrated email and direct mail marketing campaigns, and an accounting function that includes vendor payments and receipts, billing, corporate account management, complete GDS integrations, and much more.