Niantic partners with US to improve tourism using AR games
Pokemon Go and Ingress creator Niantic has partnered with the US World Tourism Organization (UNWTO) to improve global tourism by using augmented reality games.
The pair will continue to work to curate and develop “innovative tourism experiences together,” including a number of interactive AR games, that foster exploration and build knowing of destinations round the global world.
By combing AR and tourism tech, both companies hope players will undoubtedly be spurred to build relationships real-world locations through the charged power of play.
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“Our goal at Niantic would be to create interactive games that encourage exercise, social exploration and interaction, giving players the chance to play together in real life and find out the incredible history hidden right within their own neighborhoods,” said Anne Beuttenmüller, head of marketing EMEA
“We’re getting excited about creating completely new adventures for the players in collaboration with UNWTO to improve awareness around their mission of responsible tourism.”