NEW YORK – NJF, MMGY Global’s pr, social media marketing, and experiential marketing brand, announced that it’s been appointed the U.S. pr agency of record for the Costa Rica Tourism Board.
NJF shall create and execute a thorough PR program to aid the fundamental Costa Rica platform, aiming to raise the country’s reputation as a respected tourist destination in advocate and sustainability the locals’ lifestyle that’s about enjoying life to the fullest while looking after the mind, soul and body. NJF plans to market Costa Rica through media relations, press trips, consumer partnerships and activations, and can manage crises, as needed. NJF will concentrate on the country’s multitude of landscapes and activities, that offer something for each kind of traveler and make Costa Rica a high international destination. The account will undoubtedly be led by NJF’s team in NY and Miami.
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“We’re looking towards experiencing NJF’s extensive destination experience and their deep relationships with national media and influencers,” said Ireth Rodriguez, Head of Promotion of the Costa Rica Tourism Board. “We’re pumped up about working together to market our unique country to the THE UNITED STATES audience.”
“Costa Rica is really a accepted place where visitors can experience a definite mixture of culinary, culture, adventure and wellness travel – the real essence of the Pura Vida lifestyle. We’re worked up about the chance to bring a completely integrated and fresh method of promoting the country’s vast tourism offerings through unique content and impactful consumer partnerships and activations,” said Julie Freeman, managing director of NJF.
According to MMGY Global’s Portrait of American Travelers, 43 percent of American travelers plan to take a minumum of one international vacation through the next year. Costa Rica may be the top Central American country that Americans want in planing a trip to for the fifth straight year. Visit Costa Rica’on October 1 s partnership with NJF began, 2018.
NJF provides expert strategic counsel for leading travel and lifestyle brands and destinations round the global world. MMGY Global, the world’s largest travel marketing organization, is renowned because of its research on traveler trends like the annual Portrait of American Travelers.