Councillors have approved an additional three-year funding package greater than £1.3 million for North-east tourism body VisitAberdeenshire.
The agreement by Aberdeenshire Council’s Infrastructure Services Committee (ISC) came soon after North-east businesses lifted ten of 13 top accolades at a tourism awards ceremony.
Belinda, the council’s head of ecomonic development, told the ISC that VisitAberdeenshire had “come an extended way” since its inception in 2016.
She said it had made “huge improvements” to place the management organisation on an audio footing and contains created a fresh destination strategy and a much tighter business plan.
Ms Miller said: “We’ve key performances indicators for outcomes along with outputs now.
“You will find a clear direction from Chris Foy because the chief executive to make sure they are able to clearly demonstrate that the funding has been used to create tourism income in to the region actually greater.”
With councillors approving the £415,000 annual support for every of another three financial years, the economic development team will report back again to the committee annually on VisitAberdeenshire activities now, performance and outcomes.
VisitAberdeenshire was established in 2016 because the ‘destination management organisation’ for Aberdeen and Aberdeenshire.