Nova Scotia tourism data shows increase in August

Nova Scotia tourism data shows increase in August

Tourism Nova Scotia confidently proclaimed that Nova Scotia attracted 46,000 more non-resident overnight visitors in August this year than it did in August 2016, an increase of 11 per cent.

The provincial tourism agency released monthly statistics Thursday which suggested Ontario contributed 18,000 additional visitors this August and Quebec an additional 12,000 people when compared to August last year.

The agency, in a news release, chalked up the increased number of visitors from Ontario and Quebec to promotional efforts in those targeted markets. The tourism agency also indicated there was five per cent growth in the number of visitors arriving by air and a 14 per cent increase in the number arriving by automobile compared to the previous August.

Michele Saran, CEO of Tourism Nova Scotia, indicated in the news release that the value of Canadian currency and the price of gasoline may have contributed to the growth in the number of visitors in August.

During the tourist season up until August, non-resident overnight visits to Nova Scotia increased by nine per cent compared to 2016.

The agency noted that its statistics suggest that Ontario led all markets in visitation growth, contributing 64,000 of the 141,000 additional visitors to Nova Scotia during that period.

Tourism statistics collected by the agency indicated there was a one per cent increase in the “licensed room nights sold” in August to total 390,000 room nights. The occupancy rate increased by two percentage points to 72 per cent.

Including August, the tourism agency indicated that 1.9 million licensed room nights were sold in Nova Scotia during the tourist season, which is an increase of two per cent compared with the same period in 2016. The occupancy rate increased by three percentage points this year to 54 per cent.