Officials say bourbon plays major role in Louisville tourism

Officials say bourbon plays major role in Louisville tourism

Officials say bourbon plays major role in Louisville tourism

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WEBVTT VISITORS, AND OFFICIALS WITH THE QUANTITY be believed by THE CVB ONE REASON BEHIND THAT’S BOURBON. >> BOURBON ISN’T JUST FOR THE GRANDFATHER ANYMORE. IT’S REALLY VERY HIP. KEVIN OFFICIALS WITH LOUISVILLE : TOURISM ARE IN ON KENTUCKY’S SIGNATURE SPIRIT. IN THE LAST THREE YEARS, NINE BOURBON COMPANIES HAVE OPENED STORE or DISTILLERIES FRONTS DOWNTOWN, LEADING TO A LARGE BOOST IN VISITORS. >> IF THEY’FOR EACH DAY IN A GATHERING PLUS THEY HAVE A COUPLE OF HOURS re JUST HERE, THEY ARE ABLE TO DIP THEIR TOE JUST A LITTLE GET and BIT THAT BOURBON EXPERIENCE WHICH , ARE ACTUALLY UNIQUE EXPERIENCES THAT THE DISTILLERIES HAVE OFFERED. KEVIN WILLIAMS SAYS AS THE : CONVENTION CENTER WAS CLOSED FOR RENOVATIONS, THE CVB CENTERED ON PROMOTING BOURBON TOURISM EVEN “THE WASHINGTON POST” IS TAKING NOTICE, MONTH &gt publishing AN ATTRIBUTE ON THE DOWNTOWN TOURISM SCENE EARLIER THIS;> YEAR IS A BANNER YEAR BECAUSE OF THIS CITY AND IT&rsquo next;S DUE TO ALL OF THE NEW PRODUCT AND THE EXPERIENCES THAT MAY OFFER THAT WITH THE BOURBON. KEVIN: IN THE YEARS AHEAD, AMONG THE CVB’S OTHER MAJOR FOCUSES will be LOUISVILLE’S GROWING SHORT -TERM RENTAL INDUSTRY. >> WE’VE REALLY BEEN DEALING WITH AIRBNB AT HOW DO we MARKET and PROMOTE THEM. KEVIN: THE OTHER DAY THE METRO COUNCIL VOTED AGAINST AN IDEA TO TEMPORARILY HALT NEW-SHORT-TERM RENTAL PERMITS WHILE CITY , OFFICIALS SEARCH FOR IMPROVED WAYS TO REGULATE NIGHTLY RENTALS. >> IT’S A SUCCESSFUL PROVEN FACT THAT MILLENNIALS DESIRE TO STAY AT AN AIRBNB. IT’S A SUCCESSFUL PROVEN FACT THAT THE GROWTH OF MILLENNIALS WANTING THOSE ACCOMMODATIONS IS A THING THAT LOUISVILLE AND ALMOST EVERY OTHER CITY IN AMERICA SHOULD LOOK AT. KEVIN: AS WELL AS THE GROWING SHORT-TERM RENTAL INDUSTRY, THREE NEW DOWNTOWN HOTELS WILL OPEN IN 2019, INCLUDING A TOWNE


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Officials say bourbon plays major role in Louisville tourism

Officials with Louisville tourism are in on Kentucky’s signature spirit. In the last three years, nine bourbon companies have opened store or distilleries fronts downtown, leading to a lift in visitors.

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WLKY reporter Kevin Trager has more on Louisville’s tourist boom.

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