United Nations sanctioned International Time of Happiness and the “ 1 happy island” of Aruba introduced a brand partnership with a mutual, long lasting goal of inspiring acts associated with happiness worldwide. Aruba is the 1st nation to formally partner with the business, which is on track to become an inter-governmental agency after five years of saving March 20 as the global day time of happiness.
“ This partnership is a natural expansion of Aruba’ s brand, since happiness is more than a trendy tagline – it’ s part of our own island’ s DNA, ” stated Ronella Tjin Asjoe-Croes, CEO associated with Aruba Tourism Authority (ATA). “ As the No . 2 most tourism-reliant nation in the world, Aruba greatly ideals the happiness of our local people. These are the heart and soul of Aruba, and create pleasure for others, both in the moment and in enduring ways, through a quality tourism encounter that has defined our destination. ”
Not only “ A single happy island, ” Aruba can also be the happiest island in the world, in accordance with size – according to a five-year happiness index study conducted within partnership between ATA and Rosen College of Hospitality Management in the University of Central Florida. Results suggest 78 percent of Aruban human population is happy, while 76 % express longer-term satisfaction with existence.
“ Aruba superbly embodies IDOH’ s mission in order to perpetuate happiness as a fundamental individual right and goal, ” mentioned Jayme Illien, founder and professional chairman of IDOH, an international NGO. “ We believe a nation’ s success should be defined past GDP, and appreciate Aruba’ h commitment to evaluating the island’ s prosperity not only by the tangible benefits, but also by intangible benefits including local happiness. ”
Aruba and IDOH plan to grow together as companions, collaborating on year-round happiness-driven endeavours and facilitating opportunities for additional organizations and nations to join this particular global effort.
“ Aruba is the first and only Carribbean island to ever measure its very own happiness index, and it is our unique honor to now be the first country to formally pursue happiness together with the United Nations sanctioned International Day time of Happiness, ” said Tjin Asjoe-Croes. “ Aruba is known to create grand gestures of happiness, and can do so again this year – however in the meantime, it’ s the little, everyday acts of happiness hopefully to inspire. ”
Today specifically, on the fifth yearly International Day of Happiness, ATA ambassadors are visiting elderly houses worldwide, sharing authentic Aruban presents, storytelling, music, art and eventually – happiness.