Option Hotels appoints new VP, Account Development of Ascend Hotel Collection

Option Hotels appoints new VP, Account Development of Ascend Hotel Collection

  eTN Article:

Choice Resorts International, Inc. has appointed Keith Biumi to the position of local vice president, membership development of the particular Ascend Hotel Collection. The Go up Hotel Collection is the world’ h first and largest portfolio associated with distinctive upscale independent hotels plus resorts, backed by the global sources of Choice Hotels.

Biumi has more than 25 years of encounter in the hotel industry in household and international markets, with wide expertise in development, franchising, brand name marketing, finance and hotel functions. He will oversee the strategic endeavours for Ascend, focused on continuing the growth and success.

“ We welcome Keith to the team. His extensive background plus accomplishments in the upscale space can help further expand the Ascend Selection membership, ” said David Spice up, chief development officer, Choice Resorts. “ Keith’ s knowledge, enthusiasm and leadership will be a great resource as we seek to bring Ascend in order to new locations and deliver one of a kind experiences. ”

Biumi joins Ascend from Intercontinental Resorts Group (IHG) where he served since regional vice president, upscale growth and franchise sales. At IHG, he received the “ Trendy Developer of the Year” award a list eight times. Biumi earned the Bachelor of Science from the Condition University of New York, Plattsburgh.

The Ascend Hotel Selection, a portfolio of unique, shop and historic properties, is recognized as the particular industry’ s first “ gentle brand, ” a concept pioneered simply by Choice Hotels that puts the particular company’ s vast network associated with support behind independent hotels plus resorts. These resources equip hoteliers with Choice’ s robust submission channels, technology, and an award winning loyalty program. More than 170 attributes are now open and operating all over the world, which surpasses its top 3 competitor soft brands combined.


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