by Kyle Massey
on Monday, Jul. 31, 2017 12:00 am
9 min read
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Shelby Woods, seen here on Pinnacle Mountain, has marketed Arkansas tourism for a half-century. One key has been the “Natural State” slogan he wears on his shirt. (Karen E. Segrave)
Shelby Woods with his marketing agency, Cranford Johnson Robinson & Woods, became the state’s top tourism marketer, publishing the Arkansas Tour Guide for 50 years and helping rebrand Arkansas as a “Natural State” for visitors.
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