Puerto Rico will host the Caribbean’s largest tourism marketing event in San Juan from January 30th -February 1st next year.
The decision comes as officials work rapidly to prepare hotels and meeting facilities impacted by the recent hurricanes.
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“In rolling out a reenergised Caribbean Travel Marketplace, we look forward to showing the world how the courage, determination and hard work of the Puerto Rican people and tourism industry has prevailed in view of the challenges they are currently facing,” said Frank Comito, director general of the Caribbean Hotel and Tourism Association.
Comito said the Puerto Rican people’s resilience in rebuilding communities and getting their tourism and hospitality sector up and running is inspiring.
He continued: “It is important for the entire Caribbean region, our industry’s travel partners and those who book travel to the Caribbean to show their support.
“Already, most of the region’s tourism industry is open for business and we anticipate by the end of the year most of the hotels in Puerto Rico will be welcoming guests, as will a growing number of hotels from the other impacted destinations.”
Marketplace is produced by CHTA in collaboration with the Puerto Rico Convention Centre District Authority, the Puerto Rico Tourism Company, and the Puerto Rico Hotel and Tourism Association.
CHTA president Karolin Troubetzkoy said Caribbean hoteliers, destination representatives, and industry stakeholders who rely on doing business with the region will have a unique opportunity to learn about its diverse offerings, new products, improvements and upgrades, and niche market opportunities.
“Marketplace also connects people, renewing business relationships and establishing new contacts,” she said.
Troubetzkoy also commended the people of Puerto Rico and other affected destinations.
“Faced with so much adversity, our people have exhibited tenacity, bravery and dedication in helping their brothers and sisters rebuild their lives while committing to welcoming visitors back to their shores,” she commented.
In 2017, Caribbean Travel Marketplace, hosted by the Bahamas, attracted 114 buyer companies from 20 countries.
More than 1,100 delegates from 31 countries participated in more than 10,000 pre-scheduled appointments.