Radley to showcase 82-piece Travel Exclusive collection in Singapore

Radley to showcase 82-piece Travel Exclusive collection in Singapore

TravelWireNews update:

 

UK handbag and accessories brand Radley will present its new Travel Exclusive collection for AW17 at next month’s TFWA Asia Pacific Exhibition (stand S16).

The 82-piece range was created by Radley’s in-house design team to meet the growing demand of the travel retail market. The collection features colourful bags, purses and pouches crafted from lightweight fabrics and leathers.

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All aboard the Radley travel-exclusive ship: A nautical-themed bag and purse are highlights of the AW17 range

Travel totes and all-purpose pouches feature the brand’s Paper Trail print, while nautical inspired leather shoulder bags come with matching purses. The “slim and streamlined” cross body Pocket Bag has been given a seasonal update and now includes a gold feature zip and contemporary branding.

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Follow the Paper Trail: Radley’s popular print makes a reappearance on travel totes and pouches

Radley will also unveil its dedicated travel retail point-of-sale unit in Singapore. Aimed at mid-store floor spaces and self-replenishment, the unit has been designed to align with the new Radley Retail concept featuring the latest elements of copper and dark woods.

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The refreshed Pocket Bag features a gold zip detail for AW17

According to the brand, the unit will allow retailers to showcase a varied selection of best-sellers. Key elements of the units, which range from 0.4sq m to 2.7sq m, are SKU density and self-storage. The first unit will launch at Manchester Airport Terminal 1 this year.

Radley is currently present on 65 cruise vessels and in around 30 airport locations. A further seven openings are planned for 2017.

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