Regional tourism businesses to #GETBREXITREADY with Failte Ireland
BUSINESSES in the Mid West are to receive direct support from Failte Ireland throughout the rest of 2017 in a bid to #GETBREXITREADY.
This week, Fáilte Ireland, said that it would be supporting hundreds of tourism businesses in a bid to tackle the possible fallout as the the UK prepare’s to leave the EU.
With plans afoot for further support in 2018, the national tourism body has prepared a suite of industry supports designed to help businesses at risk or already struggling with the loss of trade created by Brexit.
The programme allows individual businesses to self-assess their exposures and risks and provides a range of interventions to match their needs.
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With effects of the downturn in Bristish tourist numbers already evident in the Mid West, Failte ireland estimates that there will be 300,000 less British trips here which, taken in isolation, would represent €88m in revenue and an estimated 1,900 tourism jobs lost had the fall in British numbers not been compensated by a strong performance in other markets.
‘Get Brexit Ready’ will be Failte Ireland’s new dedicated web presence that will act as a one-stop shop for all the relevant information and insights that businesses will need – from development supports and training programmes to insights and market intelligence.
Brexit-Check’ is an online tool whereby an individual business can input their own data to determine how Brexit ready they are – as well as links to a series of market insights, tips and research to help tourism operators to recalibrate their businesses appropriately to navigate through Brexit related uncertainty in Britain and other markets.
CEO Paul Kelly emphasised: “The ongoing Brexit volatility underlines the extent to which tourism can be at the mercy of external factors beyond our control. However, we can meet our current challenges by working on those things which remain within our control – our visitor experiences, competitiveness, capacity and skills.
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