Investment in innovation and smart management for tourism will form the major theme of the ministerial summit of this year’s World Travel Market.
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The event is to be held in London on November 6th.
The summit, a joint initiative of World Travel Market and the World Tourism Organisation, will debut a revamped format
With the private sector crucial in setting the tourism agenda, private sector leaders will be involved for the first time via a panel on investment in tourism technology.
This will be followed by a round table of both ministers and private sector to discuss a way forward for tourism that includes stronger public-private partnerships and an agenda for the sector’s digital transformation.
The event will be hosted by CNN’s Richard Quest, anchor of Quest Means Business.
Developing an innovation ecosystem, data-driven decision making, digital destination branding, and the role of government and policy in smart tourism management are among the topics to be addressed this year.
The summit reflects on a hyper-connected and informed world where tourists are one click away from their next destination and share their interests and emotions in real-time – and where technological advances have an exponential impact on management efficiency and sustainability.
It will expand its practical impact with a focus on creating and exchanging innovative ideas and partnerships that can boost investments in tourism technology.