PR Newswire (paid press release):
BETHESDA, Md., Nov. 14, 2017 /PRNewswire/ — Sheraton Hotels & Resorts elevates its guest experience with the introduction of its new and exclusive bath amenities line, le grand bain. Created by renowned beauty maverick, Ben Gorham of Byredo, le grand bain unisex bath and body line is available now exclusively at Sheraton U.S. and Canada properties.
The name, le grand bain, describes the submergence into deep water, which signifies a level of ambition and accomplishment, similar to that of the Sheraton traveler. Gorham traveled far and wide in search of ingredients that conjure this plunge, creating a signature blend of energizing Citron and balancing Vetiver to reflect the unique focused found in the deep end.
“Throughout this project, the emphasis has been on creating a high-quality amenities line that is distinctly unique for the Sheraton customer,” said Ben Gorham, Artisan and Innovator. “The fragrance of le grand bain is modern, but carries elements from iconic fragrances launched through perfume history, giving it a timeless backdrop honoring the Sheraton heritage as a hospitality pioneer.”
The result of Gorham’s research and efforts is a premium product line that is distinctly global in its origins that incorporates ingredients sourced from around the world in a paraben-free product that completely enhances the guest bath experience at Sheraton. The line was created with the modern traveler in mind with products that will greet the busy traveler with timeless aromas and provide them with necessities needed while on the road. The collection features a new conditioner, shampoo, body lotion, body wash, bath bar and a facial bar.
“We are constantly looking for ways to go beyond for our guests and we are proud to partner with Ben to introduce this new bath amenities line to our hotels worldwide,” said Indy Adenaw, vice president and global brand manager, Sheraton Hotels. “Created by a modern leader in the fragrance and beauty industry, we are sure that le grand bain will provide our guests with an exceptional bath experience.”
Please visit Sheraton.com for more information.
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at more than 450 hotels in over 75 countries around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service. Sheraton is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®, in which members can link accounts with Marriott Rewards® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
SOURCE Marriott International, Inc.
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