Partnership is directed at increasing Singapore’s destination awareness and branding, driving visitor spend and enhancing STB’s comprehension of an integral consumer group
SINGAPORE–(BUSINESS WIRE)–Alipay, the world’s leading mobile and online lifestyle and payment platform operated by Ant Financial Services Group, with the Singapore Tourism Board (STB) together, have launched a number of joint marketing initiatives targeted at raising destination knowing of Singapore and driving tourist spending among Chinese visitors.
Alipay and STB signed a Memorandum of Understanding (MOU) in September 2017 to improve Chinese tourists’ overall experience in Singapore. Beneath the MOU, both ongoing parties agreed, among other activities, to explore co-investing in joint-marketing initiatives to encourage Chinese tourists to invest with Alipay during Singapore.
Since signing the MOU, Alipay has experienced double-digit growth in user spending. China is becoming Singapore&rsquo also; s top market in 2017 for both tourism visitor and receipts arrivals, contributing S$4.2 billion in tourism receipts and 3.2 million visitor arrivals.
The marketing activities are made to incentivize Alipay users, through discounts and rewards, to invest across various kinds of tourism businesses such as for example retail, F&Attractions and b, further boosting their spending in Singapore. Alipay and STB will generate tailored itineraries which are aligned with STB&rsquo also;s new Passion PERMITTED brand. These itineraries shall encourage Alipay users to pursue their passions by exploring and discovering new attractions, dining and shopping experiences. It shall also provide them with more reasons to go to and save money in Singapore.
Additionally, the partnership shall deepen STB’s knowledge of Chinese visitors’ consumer behavior and spending patterns, leveraging Alipay’s insights.
“With China being Singapore’year s top source market for both visitor arrivals and tourist spending last, we are very happy to partner with Alipay as their keen insights and deep knowledge of Chinese consumers can help us to keep to cultivate in this critical market.
We desire to continue steadily to broaden as time passes our partnership with Alipay to explore more innovative marketing initiatives in the regions of content, digital and technology to improve the Chinese visitor experience further,” said Ms Jacqueline Ng, Director, Marketing Partnerships & Planning, STB.
“Singapore is really a favorite destination for Chinese travelers. Year in accordance with research released by Nielsen last, it is among Chinese tourists’ top preferred travel destinations in the global world. Alipay is quite very happy to be working with the Singapore Tourism Board to guarantee the consistent smart lifestyle for Chinese travelers in Singapore they experience in the home. At the same time, we have been excited for connecting more merchants in Singapore with Chinese tourists and become discovered by them through the app,” said Cherry Huang, General Manager, Cross-border Business for Southeast and South Asia, Alipay.
Alipay is devoted to helping more local merchants be discovered by Chinese tourists and better supporting the requirements of the Chinese travelers by giving a far more efficient and convenient payment method via its platform. Mobile payment is overseas gaining momentum among Chinese travelers. Based on the recent Nielsen report1, 65% of Chinese tourists used mobile payment platforms throughout their overseas travels, a lot more than six times compared to non-Chinese tourists (11%). Over 90% of Chinese tourists would contemplate using mobile payments when traveling overseas if more overseas merchants accepted them.
Operated by Ant Financial Services Group, Alipay may be the world’s largest mobile and online payment platform. Launched in 2004, Alipay currently has over 520 million active users and over 200 domestic lender partners. Alipay has evolved from the digital wallet to a lifestyle enabler. Users can hail a taxi, book a hotel, buy movie tickets, pay bills, make appointments with doctors, or purchase wealth management products from within the app directly. Along with online payments, Alipay is expanding to in-store offline payments both and beyond China inside. Alipay’s in-store payment service covers a lot more than 40 countries over the global world, and tax reimbursement via Alipay is supported in 29 regions and countries. Alipay works together with over 250 overseas finance institutions and payment solution providers make it possible for cross-border payments for Chinese traveling overseas and overseas customers who purchase products from Chinese e-commerce sites. Alipay supports 27 currencies currently.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) may be the lead development agency for tourism, among Singapore’s key economic sectors. With industry partners and the city together, we shape a dynamic Singapore tourism landscape. We bring the Passion PERMITTED brand alive by differentiating Singapore as a captivating destination that inspires visitors to share and deepen their passions. To find out more, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg.
1 Nielsen Report <2017 OUTBOUND CHINESE CONSUMPTION and TOURISM TRENDS>
Ant Financial / Alipay
+86 138 1689 6301
Faith Ng / Kelly Chiew
+65 6603 9000
Singapore Tourism Board
Lee Jian Xuan
+65 6831 3674
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