‘Social media isn’t youngsters’ monopoly’
Emirati, 58, starts business after learning coffee-making, watersports from YouTube
Dubai: A 58-year-old Emirati retiree says he learned coffee making and watersports from social media marketing and started a related business in Dubai.
Abdullah Al Redha sells coffee machines and water-sport equipment at his shop in Umm Suqeim and in addition offer his services to correct the merchandise.
&ldquo ends;} Coffee water and making sport are my hobby … my passion rather. The gear is loved by me and learnt how exactly to repair them aswell,” he told Gulf News.
He doesn’t believe only youngsters are employing social media marketing for practical purposes.
“Anyone can effectively utilize it.”
Asked whether he knows anybody at his age who use social media marketing like he does, Al Redha says: “I haven’t run into anyone within my age.”
His learning from social media marketing started with coffee making when he was working being an administrator having an oil company in Dubai.
“I really like coffee and wished to make the least expensive and best one.”
He claims that a huge selection of YouTube videos on coffee making made him a specialist coffee-maker.
“I could make the very best coffee in the UAE which will be cheapest,” he says with a smile.
He began to bring coffees from India, roast them in the home and make coffee on his favourite coffee maker imported from China.
“A sit down elsewhere can cost you 30 fils only. It had been found by me much better than any costly branded coffee.”
Meanwhile ends,} he started dabbling in watersports.
“A colleague who was simply a diving instructor inspired me to use it. I love watersports since it is challenging.”
He took voluntary retirement from his job in 2008 to pursue his passions of coffee making and diving and opened the shop selling his favourite Chinese coffee maker and diving equipment and offering their repairing services.
“I made waterproof business cards to distribute to people on the beach when i go there to market watersports and my products.”
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When he realised the necessity of product diversification to sustain running a business, kayaks and paddleboards caught his attention in 2016. gong4deng gong3deng Then he learned the fundamentals of paddle-boarding and kayaking on YouTube,|– Fact Box description ends he learned the fundamentals of paddle-boarding and kayaking on YouTube here–>
Then,} practised them and managed to get a spare time activity before adding kayaks and paddleboards to the shop. He said video demonstrations on social media marketing made his learning easy.
“Social media marketing is really a useful platform. It is possible to go through the theory you have previously learned practically. It creates the plain things an easy task to grasp. It really is a lot more effective when compared to a text book,” Al Redha says.
However ends,} he clarified he doesn’t have anything against textbooks generally.
“You need to make reference to a text book for further learning always.”
He says he learned repairing coffee machines and diving equipment at factories in China. “Social media marketing can not work in this full case. You must learn it from a skilled mechanic. When I can’t fix any technical problem while repairing coffee maker and diving equipment, I send a contact to the Chinese companies plus they offer tech support team promptly.” . gong4deng gong3deng But in terms of promoting his business,|– Fact Box description ends in terms of promoting his business here–>
But,} social media marketing is what Al Redha depends on. “I take advantage of Instagram to advertise my products,” he said, adding he runs the shop to help keep himself busy alone.
“I would like to do everything myself to help keep me busy. In the end, that is my passion.”
He opens his shop at noon and works till 8pm. Since he doesn’t have an employee, he’s got to close the shop for attending personal matters. “Per year i close the shop when i continue my annual vacation for 14 days.”
It isn’t economical to help keep a fulltime employee to open the look for those short periods, he says.
“It generally does not affect my business due to my regular customer base. They’re informed by me prior to going on vacation plus they buy whatever they need before i leave.”
He says he could be pleased with his small-scale business and will not desire to expand, adding he has seen many businesses collapse due to aggressive expansion.
“There is absolutely no nagging problem in being ambitious running a business. It really is good to possess ambitions. But when you have unrealistic ambitions, you might fail,” he says.