South African Tourism and G Adventures' joint campaign Monitor
South African Tourism and G Adventures have united in a single campaign to send six of Australia’s favourite social media influencers on a Choose Your Own ‘G’ Adventures trip of a lifetime to South Africa.
The well-known influencers have a combined following of over 900,000 and include Brinkley Davies, Jorden Tually, ‘Polkadot Passport’, Melissa Findley and ‘KoTravellers’ Kate and Oliver, as well as Oliver’s own channel ‘fathomlesslife’.
Each influencer gives their audience complete control of what they get up to in the Rainbow Nation, with a focus on adventure. Using Instagram Polls, followers will have the power to vote on the exhilarating activity they most want them to participate in and by the following day, the influencers will find themselves at their next location, ready to take on the chosen activity.
Through G Adventures and their ethos for embracing authentic travel experiences, the team of six will travel from Durban to Cape Town, camping at incredible locations such as Chintsa and Storms River along the way. At each destination, it is their audience that will decide what they do. From bungee jumping to kayaking, each activity undertaken will be in the hands of the public. They will also visit the !Khwa ttu San Cultural Centre, a ‘G for Good’ project, supported by their non-profit partner Planeterra.
South African Tourism’s content creator, Sam Earp will accompany the participants on their journey.