Stats: Lyft Market Share Up 8% Among Business Travelers

Stats: Lyft Market Share Up 8% Among Business Travelers

Lyft gained ground among business travelers in 2018, in accordance with Certify’s latest Q2 2018 SpendSmart report, which tracks the most used airlines, ground transportation services, restaurants and lodging utilized by business travelers in North America. In line with the Q2 2018 report, that Certify analyzed over 10 million business travel expenses and receipts, Lyft gained eight percent in market share over Q2 2017 while Uber declined three percent and taxi use dropped five percent through the same period. Uber is dominating business travel ride-hailing in accordance with Certify&rsquo still;s data, with 74 percent of the entire market in comparison to 19 percent for Lyft and seven percent for taxis.

Uber use by business travelers has been growing since Certify began studying the marketplace in 2014 steadily. Of this year in the next quarter, Uber took slightly below 26 percent of most ground transportation transactions in comparison to Lyft (significantly less than one percent) and taxis (74 percent). By Q2 2015, Uber had taken 55 percent of the marketplace, and in Q2 2016, Uber use jumped to 73 percent. Double-digit growth for Uber stalled in Q2 2017 when it grabbed 77 percent of the marketplace. Q2 2018 marks Uber’s first Q2 year-over-year decline. Meanwhile, Lyft use among business travelers went from significantly less than one percent in Q2 2014 to a complete one percent in Q2 2015, five percent in Q2 2016, 11 percent in Q2 2017, and lastly around 19 percent in comparison to taxis and Uber in Q2 2018.

Tipping the Scales: Uber v. Lyft

Despite the Q2 year-over-year decline in market share as measured by Certify, business travelers are spending additional money on Uber rides than with Lyft. In Q2 2018, business travelers spent $26 typically per Uber ride in comparison to $22.37 for Lyft. The common Uber tip was higher, &ndash too; $4.24 versus $3.46 for Lyft. Yet, the percentage of tips per Uber ride was in Q2 2018 down, from six to two percent, while Lyft had exactly the same percentage of tips per transaction – two percent – in Q2 2018 since it did in Q2 2017.

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Business Travelers Embrace Other Digital Services

Ride-hailing isn’t the only real digital service enjoying the eye of business travelers. As time passes at reduced, business travelers are upgrading usage of apps that help them find parking spots. SpotHero was typically the most popular parking app among business travelers in Q2 2018. In accordance with Certify’s data, usage of SpotHero increased 216 percent from Q2 2017 to Q2 2018. A lot of the growth was in the Chicago metro area, where SpotHero is situated.

Business travelers are embracing food delivery services. Grubhub gobbled up 35 percent of most food delivery service transactions in Q2 2018 – a ten percent drop from Q2 2017 – in comparison to 25 % for Uber Eats (up 11 percent over Q2 2017), 20 percent for DoorDash and 11 percent for Postmates. Grubhub was also the best rated food delivery service among business travelers in Q2 2018, earning 4.74 out of a possible five stars, in comparison to 4.67 for DoorDash and 4.6 for Uber Eats. Meanwhile, DoorDash had the best average transaction cost among business travelers in Q2 2018, at $75.21. Uber Eats had the cheapest average transaction cost in Q2 2018, at $34.30.


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Leading just how: PROBABLY THE MOST Expensed Vendors by Category and Overall

Starbucks topped the set of probably the most expensed restaurants by business travelers in Q2 2018, with over five percent of most transactions and the average expense quantity of $12.47. McDonald’s was second at nearly three percent of most restaurant transactions. Chick-fil-A was the most notable rated restaurant in the next quarter, earning 4.6 out of a possible five stars in comparison to 4.4 for Chipotle and 4.4 for Panera Bread.

Hampton Inn topped all lodging vendors in Q2 2018, totaling 9.32 percent of most lodging transactions and the average expense level of $245.88 per transaction. Marriott was second with 8.4 percent of lodging transactions. Hyatt, Marriott and Westin Hotels were the very best rated hotels, each earning the average rating of 4.4 out of a possible five stars.

Meanwhile, National Car Rental was probably the most expensed car rental company among business travelers in Q2 2018, with 26.92 percent of most category expenses, and the average expensed quantity of $185.02. Enterprise Rent-A-Car came in second with 16.1 percent of car rental expenses and the average level of $203.42 per transaction. Enterprise National and Rent-A-Car Car Rental tied having an average rating of 4.4 stars.

Delta was probably the most expensed airline with 20.23 percent of most category expenses and the average expense quantity of $430.67. American Airlines grabbed 18.78 percent of airline transactions in Q2 2018, accompanied by Southwest Airlines at 15.16 percent of most transactions. JetBlue (4.6 stars) and Southwest Airlines (4.5 stars) were the most notable rated airlines.

And finally, Uber was probably the most expensed of most continuing business travel services in Q2 2018 as measured by Certify, accounting for 11 percent of most transactions – from seven percent in Q2 2017 up. Amazon, Starbucks and delta tied for second in Q2 2018, each earning four percent of most continuing business travel receipts and expenses in the quarter. American Airlines rounded out the very best five with three percent of transactions – exactly the same total it had in Q2 2017.

“What the info tells us is that business travelers are embracing digital services like nothing you’ve seen prior because convenience on the highway is foremost,” said Robert Neveu, CEO of Certify, in a written statement. “Two of the most notable five most expensed services by business travelers in Q2 2018 were digital – Uber and amazon – and apps for food delivery, parking and lodging are establishing themselves as worthy competitors within their markets quickly. To wit, it’s not this type of stretch to assume services like Grubhub, DoorDash, Uber Postmates and Eats arriving at dominate traditional eating options like Starbucks, McDonald’panera and s Bread on the next five years, as Uber and Lyft took down taxis just.”

Source: Certify

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