British travellers have been given a taste of what’s on offer in sunny Western Australia amid one of the coldest UK winters in years.
Commuters on Chiltern Railways, between Oxford and London, were provided with headsets on their train trip and given a virtual tour of some WA’s best assets including Rottnest Island’s quokkas and whale sharks at Ningaloo Reef.
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The virtual advertising campaign comes ahead of Qantas’ first non-stop flight from Perth to London later this month.
The campaign was commissioned by Tourism WA with Chiltern Railways to celebrate the launch of the flights and could be rolled out more widely in coming weeks.
Tourism Minister Paul Papalia said the state-of-the-art campaign mirrored the aviation technology used for the non stop flight.
“To celebrate this history-making flight, we wanted to give London commuters a taste of some of the extraordinary experiences waiting for them in Western Australia using state-of-the-art virtual reality technology,” he said.
“Western Australia boasts stunning landscapes, unique wildlife, flawless beaches, wonderful wine regions, and endless sunshine — everything you need to brighten up a cold morning commute.
“The direct flights have the potential to change the way people travel between Europe and Australia, and give us the opportunity to sell Perth and Western Australia as the place to start a holiday in Australia.”