Swissbrand targets travel retail with its luggage and accessories

Panama-based lifestyle brand Swissbrand, which specialises in luggage and travel bags, is collaborating with duty free consultant Walter Aguilar to spearhead development plans in travel retail.

Swissbrand Vice President Global Sales Richard Sosnoff said the Regency Group-owned brand is in the process of opening its first travel retail accounts in Latin America with ‘top-level’ operators.

Swissbrand offers a range of backpacks and travel bags for outdoor enthusiasts

“Although, travel retail is a newly integrated channel for Swissbrand, the Regency Group has the retail DNA which helps us to understand the dynamics between a brand owner and the retailer,” Sosnoff said.

“Our management team is committed to focusing on travel retail and hopes to have a presence by the end of 2018 or the first half of 2019.”

With corporate headquarters in Panama City, and offices in Italy (Florence) and China (Guangzhou), Sosnoff said Swissbrand was focusing on three major regions: the Americas, Europe and Asia.

Swissbrand products target business executives, everyday travellers and outdoor enthusiasts. Its luggage range includes the polyester Drone and Apolo hard cases which are available in three sizes. Drone comes in three colours and Apolo in five.

The Drone: The Swissbrand hard case is available in three sizes and colours

Travel bags include the black polyester Wembley, which is part of the Executive Backpack Collection, and the Dayton Laptop Backpack, which is available in four colours including red.

Swissbrand accessories include a digital scale, passport holders, toiletry kit and travel pillows.

The Dayton Laptop Backpack comes in four colours, including red

The company has new products, including ergonomic and technology-based backpacks and luggage with USB ports, in the pipeline. “As travellers become more discriminating about what they buy, these new technological advances shall become the norm,” Swissbrand stated.

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