Visit Vacaville has contracted with Destinations International for a Futures Study of Vacaville called DestinationNEXT.
The vision of DestinationNEXT is to provide destination organizations with practical actions and strategies for sustainable success in a dramatically changing world.
In 2015, Skift said DestinationNEXT is “The New Way for Tourism Bureaus to Measure Their Effectiveness.”
Since then, more than 300 destinations from 18 counties have used DestinationNEXT to strategically assess their destinations.
For the DestinationNEXT roadmap to be effective, destination organizations need a place to start.
To solve for this, Destinations International developed tools to help destinations assess their situation and prepare for the future. The first step is the Destination Survey.
Visit Vacaville invites the public to take the survey online at http://sgiz.mobi/s3/DestinationNEXT-Vacaville.
The survey will take about 20 minutes to complete, but Visit Vacaville needs this information to help shape Vacaville as a tourism destination of the future.
A presentation of the results will be held at 1 p.m. June 14 Location TBD.